POINTS OF SALE

We visit over 1,709 Points of Sale monthly to provide our customers

Let us introduce you to Mexico’s retail market

Capabilities

Merchandiser Coverage

Route optimization

Based on actual store sellout, we optimize the merchandiser’s route. We review routes on a quaterly bases, in order to assure adequate service to stores.

227+ merchandisers servicing 1,709 stores
8,900 visits per month

Smart tracking

With the help of handheld smartphones with GPS technology we track merchandiser’s routes, store checkin as well as in-store execution

Training and skill development

With the support of our merchandiser’s agency we provide training and skill development to our entire merchandiser’s team.

We have monthly meetings with merchandisers marketing and sales to ensure adequate operational priorities.

Strategical Product Display

With our commercial partners we develop and implement the “perfect store” execution Considering: Adequate product lay out, incremental adjacent display areas

Brand leaders

Our Marketing Team, is integrated by a diverse experience personal with experience in Food, Beverage, CPG, Beauty companies, allowing us to help the brands in a demand creation programs to assure reaching brand objectives.

Through biweekly meetings we provide follow up and feedback to our brand partners to ensure adequate execution.

Product Promotion and Marketing salesforce

Our Marketing teams has the skills and tools (Business Intelligence, Forecast Process) to help with each brand to achieve its share, distribution and sales objectives

In Store Material

Effective in-store display strategy

Along with our in-house design team we create highly engaging POP and in-store materials from scratch to ensure it suits your needs and standards. Let our team adapt your global marketing plan to Mexico’s audience.

We create strategic plans to engage, inform, achieve and persuade the customer to purchase your product.